Published on December 4, 2002
Fun-loving McDonald's franchiseesBy Warren Perley
The boys in Club 30 have gathered together at Fred Cassir's McDonald's restaurant on St. Charles Road for a good old-fashioned gabfest.
Club 30 stands for the number of years that each of the six franchisees has been associated with McDonald's. Four of them -- Frédéric (Fred) Cassir, Pierre Brunet, George Bolanis and John Adoluca -- hit the 30-year mark in 2002. Two of them -- Randy Pryde and Ray Ferron -- will claim that distinction in 2003. Randy and Ray have been invited to join the festivities this day in anticipation of their 30th anniversaries with the company.
What strikes a visitor is the unabashed bonhomie that exists among the six, who have known each other since starting their careers with McDonald's in the early 70s. They jam three tables together in a corner of the restaurant and sip their coffees, hot and black, while the vivid memories cascade in verbal torrents.
These are highly successful businessmen, half of whom -- Fred, Randy and Pierre -- started as McDonald's crew members and worked themselves into ownership positions. George, Ray and John were manager trainees who went on to become franchise owners.
They're reliving their glory years as crew or in the corporation -- the days when they competed in annual all-star competitions to recognize the best employees in various categories.
"I was an all-star in fries and shakes," Pierre recalls. Fred was an all-star "lobbyman," the fellow in charge of customer relations. The 6-foot, 5-inch Randy recalls that his specialty was buns -- he could scoop up six at a time with his massive paws, making him an "all-star bunman" in 1975.
In 1976, George was manager at the franchise on St. John's Road and the big-boned Randy, who had formerly worked as a student on construction projects, was his assistant. George can't resist razzing him, recalling that his training regimen for Randy at that time required the young man to babysit George's 1-year-old son.
The gusto with which these six franchisees do business is the living embodiment of McDonald's credo worldwide, a grassroots entrepreneurial spirit that relies on a close relationship among franchisees, staff, suppliers and the local communities they serve.
The success of the world's largest quick-service restaurant chain starts at the roots -- with the thousands of franchisees worldwide like Fred, Pierre, George, John, Randy and Ray who are able to implement McDonald's rigorous standards for quality, service, cleanliness and value.
"We take the hamburger business more seriously than anyone else," Ray Kroc, founder of McDonald's Corp. once said of his company's success. A Harvard Business School professor described him as "the service sector's equivalent of Henry Ford."
There are low fees for SMEs and a new credit card known as the Business Latitude Line of Credit, which provides up to $50,000. More than 11,000 of the cards have been issued to Quebec entrepreneurs since their introduction earlier this year.
"This is a great tool for the entrepreneur to manage his or her cash flow," says Raymond. "With this card, you don't have to meet with your account manager every time you need money. It's there for you. It's a part of our commitment to entrepreneurs."
One of the highlights for Raymond is when he is called upon to make the annual award presentations to entrepreneurs who have distinguished themselves under the business recognition program known as SMEs of the National Bank.
Earlier this month, a Montreal-area company, Orthosoft, was one of the winners for 2002. Among the Orthosoft officials on stage with Raymond and Tony Meti, the National Bank's senior vice-president for commercial and international banking, were CEO Daniel Leclerc, François Girard, communcation and marketing director, and Louis-Philippe Amiot, president.
This close working relationship with clients has translated into one of the lowest ratios of non-performing loans among major Canadian banks, a fact that has not escaped the attention of financial analysts who track stocks in the financial services sector. As of July 31, 2002, net impaired loans were down $32 million.
As of July 31, 2002, with 544 branches, most of them in Quebec, it is by far the largest and the dominant bank in the province. Raymond refers to the National Bank as a "super regional bank" in recognition of the fact that it is the No. 1 bank in Quebec. Outside Quebec, its biggest concentration is in Ontario with 75 branches.
Kroc created an enterprise comprised of thousands of small businesses, run by independent franchisees who own and operate approximately 85 per cent of McDonald's restaurants worldwide.
In Canada, more than 70 per cent of the McDonald's restaurants belong to franchisees, most of whom are either former crew members who worked previously for other franchisees or were employees of the corporation, such as George, who in 1982 became the first Quebec management trainee to become a franchise owner.
Pierre and Fred play major roles on the national level within McDonald's. Pierre is president of the board that represents Montreal franchisees within McDonald's and he is a member of the delegation that represents all Quebec franchisees at the national level. Fred is the first Quebec-based chairman of the Canadian Owner Operator National Advertising Directors, which represents all Canadian franchisees in the planning of marketing initiatives.
The fact that employees are given preference in obtaining franchise permits is part of McDonald's philosophy of training employees in areas such as service, food quality, purchasing, cost control, as well as administration and then promoting from within. There are even scholarships and bursaries available to promising employees who want to continue their studies at the CEGEP or university level.
"At McDonald's, you're always learning," says George. "It's like going to university and studying for a degree in business administration. And the comraderie is special."
Kroc was fond of saying that "If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours."
Kroc served as chairman of McDonald's from its founding in 1955 until 1977 and is revered by the Club 30 members. John remembers the time the founder visited Montreal during the 1976 Olympics to mark the beginning of McDonald's role as a top sponsor of the Olympics and to inaugurate the opening of the 4,000th McDonald's in the world -- the franchise on Ste. Catherine Street near Atwater.
A life-long baseball fan who had purchased the San Diego Padres in 1974, Kroc told John it was tougher for him to win a World Series than it was to build the world's No. 1 fast-food chain.
"He (Kroc) told me how he felt he was overpaying pitchers who couldn't get the job done," John recalls with a smile. "He really wanted to build a winning baseball team. We also talked about McDonald's. He had a lot of words of wisdom about quality, service, cleanliness and giving back to the community."
Marie Nicole Vallee, principal of John F. Kennedy public school, and Shane Conway (right), a special educator/technician, present McDonald’s franchisee George Bolanis with a thank-you plaque from students in recognition of a donation last April which helped to build a “snoezelen room” for handicapped students.
Perhaps a visitor who witnessed the recent free-wheeling repartee among the Club 30 members should not have been surprised at the candor and warmth, given the iconoclastic behaviour of Kroc, who still serves as a role model almost 19 years after his death.
He was as colourful and outspoken an entrepreneur as one could imagine. Some of Kroc's favourite sayings:
He would have fit right in with the Club 30 bonhomie. He would also have appreciated their selfless devotion to local community causes.
Throughout his life, until he died on January 14, 1984, Kroc was involved in charitable activities addressing diabetes, arthritis, multiple sclerosis and chemical dependency.
Generous donations to charities and local-based community groups have always been a major part of the McDonald's corporate philosophy, a view endorsed and practiced daily by Club 30 members.
For example:
He also works with the McKay Centre, the Montreal Oral School for the Deaf and the Montreal Association for the Blind. He is a sponsor of the milk program for students at Wagar High School and also helps to organize Christmas-basket food drives.
Jacqueline Malette (left), general manager of Montreal Ronald McDonald House, and franchisee Pierre Brunet (2nd from left) get a helping hand on McHappy and World Children Day last Nov. 20th from Canadian Olympic diver Alexandre Despatie and children’s entertainer Annie Brocoli.
As the McDonald's web site says: "The principle of giving back runs deep at McDonald's -- instilled in us nearly 50 years ago by our founder, Ray Kroc. It is a part of our culture."
In Kroc's own words: "We have an obligation to give back to the communities that give us so much."
The McDonald's ethos is well established in Canada. The first outlet opened in June, 1967. There are now 1,200 such restaurants, employing 77,000 Canadians and ordering supplies from 120 Canadian companies.
There are three major components to McDonald's charitable fundraising in Canada:
All of these charitable donations and community-based programs have been made possible through the active support of everyday businesspeople like Fred, Pierre, George, John, Randy and Ray.
Like their role model Ray Kroc, who transformed his life at age 52 from a milkshake machine salesman into the founder of what would become the world's largest restaurant chain, these men dare to dream.
And, like thousands of other McDonald's franchisees across Canada, they've made their dreams come true and, in the process, are sharing the benefits with their local communities.
Meet franchisee
George Bolanis
Meet franchisee
Meet franchisee
Meet franchisee
Meet franchisee
Meet franchisee