Convergence was the buzzword
Convergence was the buzzword in media circles as the 21st century dawned with the merger of broadcast, print and internet companies. Canwest Media went from being owner of the Global television network to being a multimedia company with the purchase of the Hollinger chain of Canadian daily and weekly newspapers, formerly known as Southam. Within a short time, they had established an interactive website known as Canada.com.
As a result, they started a marketing program known as Momentum Montreal, offering advertisers the opportunity to have a 3,000-word print profile published on them in The Gazette, as well as a 60-second broadcast vignette on Global. The 3,000 word profile also appeared on the Canada.com website for six weeks.
Canwest hired Ponctuation Grafix to coordinate all aspects of this project. So I ended up interviewing the key personnel at the companies being profiled and writing the 3,000-word double-page profiles, as well as writing the scripts for the 60-second broadcast vignettes and then overseeing the video shoots and their editing.
It was good experience in coordinating a multimedia project and reinforced for me the importance of the written word as the foundation for all media — be it print, broadcast or online.
Momentum Montreal took 1st place in the 2003 Best Practices Competition of the Canadian Newspaper Association which included more than 170 entries from daily newspapers.
We were also hired by Canwest to write and typeset a couple of full-page business profiles on Greenlite Lighting and Bio-K Plus which appeared in The National Post in June 2007 and March 2008, respectively.